Huh? Save my name, email, and website in this browser for the next time I comment. But if you do it right? Sample Influence Letter. Pro Tip for TikTok: This is a fun one. What do you love about it? In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Do you know anyone who might be thinking of purchasing a home in the future? On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Recent clients and professional connections are always a great place to start.. It is such a surprise when someone takes the time to send a note that is personal. As a result, Realtors end up going for the remaining 20 percent. You can do this by adding value coming from contribution and giving them something they want. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. After all, theres only so much time in the day. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. Dont take the cheap route if its going to come across negatively. Most marketing agents do fails because they don't under. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. You may get another referral in the future, growing your sphere of influence. For most people, their home is their most valuable asset, and its also their biggest liability. Thanks for all the comments! You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. YAY-ME? If you know anyone whos thinking of moving any time soon, would you just keep us in mind? (One of my recent clients almost got badly burned by an inflated zestimate!). There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Why not get deep once in a while? However, Id love to hear what you think about it first. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style A Simple Definition to Get You Started. All that I need from you is to verify that I have the correct home address and email address for you. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. Be clear that you have no agenda. Either theyre using you or theyre referring someone to you. Great post. Good news! Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. Excellent letter, of course, Marte! The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. Tips For Preparation 1. You will be shocked with the answers youll get. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. When it comes down to it, an SOI is just a group of people you know personally. Offer something of value. Yours was the best ! Diversify Your Outlets 5. At least if you sold them a house, you will for sure have their mailing address! If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. The more personal attention you give, the more theyll like and remember you. I think either way would be fine - whatever feels right to you. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. Almost every CRM has a Listing E-Alert tool now. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. Check out our full list of Twitter dos and donts for real estate! Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. Still not sure how to write it? This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. People in your sphere include your friends, family, former clients, and their second-order contacts. Take Advantage of Direct Mail Marketing 6. So, youve sent out an email newsletter. Go to your business page and click at the top where it says "Ad Center.". As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. That is why it is important for you to pay close attention to your sphere of influence real estate agent. (And, Ill give you the real estate email templates, too.). This is a great way for you to demonstrate that you are knowledgeable about the local area. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. saying thanks to those who have helped you attain success is a great way to foster more !! (even though some agents love getting their francise awards) I like to write about what makes my clients happy. Today Im going to tell you, no. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Why Is Growing Your SOI So Important for Real Estate Agents? You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. Good stuff, Jennifer. 2. You now have a friend in real estate. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. This may also help you earn more business. 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. I bet you do want to share some ideas? Something went wrong while submitting the form. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. So thank you, thank you, THANK YOU!!! Take our customer, Justin Seeby for example. And they are provided free through your Multiple Listing Service (MLS). D. Verye good information here for all. Then, send a personal note to them. I dont have any influence! I know thats what I thought the first time I heard it. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. What Is a Sphere of Influence? It's been way too long since we've seen each other. Here's a real estate business letter template that you can download and use. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. It's helpful to the recipient and offers them something of value, INFORMATION. You say, hey, shame on me, because I should have reached out to you sooner. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. As with follow ups, consistency is the name of the game on social media. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. I stay in touch with my people, past present and to come, with a monthly . Listen P151 Marketing Mastermind 01 - Marketing vs . Michael Montgomery of Rev Real Estate School. Writen By. Great post !! Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Their new listing or recent sale? You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. This is how you reconnect with your sphere of influence database. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. I love your program, Jennifer. Some of it is super-scripted and sleazy, and some of it is just plain outdated. But the truth is, as humans, were already influencing each other all the time. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). Oops! You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. There are helpful tools you can use to expand your social media influence. You made your calls and used your Realtor sphere of influence scripts. One of those things is the YAY-ME letter. Just never, ever assume. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. You can easily change up that second line to refer back to any relevant life, community, or even social media event. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. They build their spheres of influence through charity and service rather than passing out business cards.. Just pick up the phone. At that point, you use your Realtor sphere of influence scripts. If you dont have a drip campaign set up yet, dont worry. which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. Where you make your list will depend on where you are in your business. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. One type of ad that has been shown to be very effective is a messenger ad. In general, keeping in touch is a great way to show appreciation. If you would like to submit a question just visit. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. Add your signature and contact information including your location. Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). When you do go to a networking event, you may think the goal is to collect as many cards as possible. Here's a letter recently sent out by one of my faithful readers. Still not sure how to write it? Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. For example, you may want to host a simple summertime cookout. Heres a sample: Dear (friend, client from a former business, former boss, etc.). You at least need to take the time and make real estate letters personal. Working your real estate sphere of influence takes far more time than money, at least in the beginning. In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. But, I thought, no better time than right now. Letter To Sphere of Influence Draft: Good news! By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI.
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