Moto shops are fine with 35% margin where most bike shops wouldnt talk to you without keystone margins (50%). Way too much focus on the manufacturing/engineering side on squeezing out that next 1% gain in performance, then convincing us through marketing (or forcing us in the case of Boost) that we need it. If in the next 6 months new bikes stopped selling and P&A upgrades shot through the rough, you bet your ass the industry would respond. Point being it comes with a lot more and substantially more development. Again- something we cannot make a call on. Re: Viathon G1 Rival being good (but not spectacular) value Was that determination based on list price ($2,498)? This move isn't all too surprising. For the hardtail mountain bike, thats a $2,000 frame, $2,400 GX Eagle build, $3,500 X01 build (which comes without a dropper), or a $6,000 XX1 option. And failing. 1. Shop all Genesis Bikes with sizes ranging from 18" to 700c, in kids and adults sizes. Plus, Viathons graphics are a little bland, in my opinion, the pricing isnt so aggressive that its clearly better than bikes from established brands like Canyon or Giant (or Remot, for that matter), and the product marketing so far feels spare to the point that its pro forma. He doesnt have a marketing team: he outsources that to Idaho-based Cranktank, the PR and marketing outfit led by Adrian Montgomery, ex of Scott, and Scott Montgomery, ex of both Cannondale and Scott and who is also the current president of Reynolds Cycling. Unbelievable a$$holes, TLDR: "successful family chooses to enjoy their success while remaining frugal to ensure long term multigenerational wealth". Unless they are basically making no money on the bikes, I find it hard to see how they could undercut their competition, especially considering the frames themselves don't really often anything out of the ordinary. Dollar-for-dollar there are other carbon-framed high-end bikes out there that undercut the Viathon offerings. Frame weight is a claimed 1,010 grams for size 54, including derailleur hardware and bottle cage bolts. The impetus for Viathon didnt come from Tom and Steuart Walton, avid riders, Walmart heirs responsible for the trail network in Bentonville, Ark., and investors in Rapha and Allied Cycle Works. With the backing of Walmart, we can scale very quickly.. Does it seem like a no-brainer to spring for Viathon for people interested in that? Schedule a one-on-one call today! Things have moved on. The M1 carbon hardtail, with a SRAM GX Ealge driveterain comes in at a bargain price of $2,200, with the top-level SRAM AXS electronic drivetrain equipped model hitting $6,500. Who makes Viathon frames? In 2017, Bonobos was sold to, you guessed it, Walmart. Facebook. (not sure exactly) into building up a mountain bike mecca in Bentonville, Arkansas. Spesh's Fuse 27.5 comes to mind, costing ~$1200. Your email address will not be published. The R.1 is available in five stock frame sizes (52-59cm), and three complete bike build in addition to the $2000 frame & fork. Viathon bikes are not yet available, but appear set to retail through a direct to consumer model, rather than stocked in Walmart stores. Still others are simply doing their best to sort through the marketing-speak to make a performance-to-value calculation on the best tool to get on the roador into the woods. There may be a slightly lower initial cost but damn, these are gonna have terrible resale value. All models are available exclusively at Walmart in-store and online. They tasked a few well known bike designers with creating a new brand. Turner Tech Well I'm kinda torn here. Same price as the Grail 7 AL right now, both have quite race-y aspects to them. Filter bikes by year, weight, components, price, and performance. But the bikes are neither crap nor cheap. Walmart takes their terrible gun selection out then adds this ballbuster. bikeit! For instance, TRP Sprye calipers are known for having a part in this issue with many other combinations due to the wider caliper designed to accommodate the dual moving pistons on that design. A fine example might be the PRO Discover Carbon Seat Post which we reviewed, but there are others that would do the job well also. It is being released alongside a carbon road bike, the R.1, and a carbon gravel bike named, you guessed it - the G.1. That said, the lineup doesn't make sense. If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin.With the backing of Walmart, we can scale very quickly., Im focusing on the US right now. Sales are via the brands website, and this does not feature the Walmart name in the about us section. Its a night and day difference!, exclaimed Andy. I have my doubts. Without the curiousness of the Walmart link, I wouldnt even be writing about Viathon. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with. ummm.I regularly pass the bikes in walmart on my way to the sporting goods section to buy fishing/hunting stuff and I don't know of these $500 walmart bikes you speak of$250 is about the top price going unless yall have some gucci walmarts wherever this story was based? Um that copper color scheme on the pre-order bikes is also quite loveleh. 3G for Ultegra, double the 105 model. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. What's the point? Call it a 'Walmart' bike if you must. By running razor thin margins at insane volumes. As we continue to build out the platform, we welcome other brands, said Spinhirne-Martin. The gravel scene is important for that. And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. Viathon was his idea, springing from his background as a former pro rider, a one-time USA Cycling team mechanic and latterly a web commerce geek with Backcountry.com and before that Competitivecyclist.com. The parts kits feature quality components from premium suppliers. The wheels were Shimano RS100 or whatever is the wheelset that sells for about $100. 12-speed, electronic shifting, handlebar diameter changes, four piston brakes, blah blah don't need. But when people saw these bikes here, it was like, 'Hey, these are real bikes! They seem to offer a solid value for a full carbon bike. Whether as an agile bike for everyday rides, a robust partner for city and countryside or as sports equipment for touring and off-road action, the MTB guarantees lots of riding fun. Now on to the final word on this carbon fiber crushed rock roller. Long, low, slack? February edition of BikeBiz magazine now available, Pros perspective: Olly Wilkins on DMRs new ODub Bars, MTB clothing brand Dharco aims to expand in Europe, The top five jobs in the bike trade this week 3rd March, German custom bike brand Velo De Ville to launch in UK at The Cycle Show 2023, Ribble Cycles launches new collective of riders, Squire releases its first range of wearable cycle locks, SRAM releases new Force AXS groupset, developed for WorldTour pros. we must also look at what it costs to produce in numbers. VIATHON M.1 MOUNTAIN BIKE PROMO VIDEO: M.1 | XX1 Eagleproduct description: One of the lightest, fastest mountain race machines that money can buy, the top-line M.1 delivers a SRAM XX1 Eagle drivetrain for race-proven, single-ring shifting performance. Likewise, this doesn't mean that the UK will see high-end road and MTB bikes retailed from Walmart-owned Asda (not least because Walmart is off-loading Asda in a deal with Sainsbury's if the CMA allows it The mountain bike is the perfect companion to discover new things off the beaten track. ! 439mm size large w/ no XLactually dont care, but love an opportunity for a Zoolander quote!! Thats a call youll have to make. Viathon G1 Bike: At The Finish by Guitar Ted with Andy T. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. However, 29 wheels will make your bike react slower to obstacles you may encounter. Calling all PB keyboard warriors: to the watch forums! The frame looks eerily similar to a China carbon frame I bought recently for $400 (frame and rigid fork). The value from Viathon is good- not a spectacular deal but decent. Gwin was smoking everyone on a very close to stock YT tues high end build. i gave it a spin. Brand manager Zack Spinhirne-Martin doesnt see it that way. Carlton Reid sits down with brand manager Zack Spinhirne-Martin. Bike shops could benefit from more riders on more bikes. Are bike shopsscary, elitist, and unwelcoming? First, this hardtail gets more than just the usual 100mm-travel fork. He designed Turner and Cube bikes, the first Pivots, and Diamondbacks for 5 years. You can buy the same frames on aliexpress for under $300, or if you're more risk-adverse you can buy them through this guy: Perhaps we'll see a revolution that surfing seems to be having. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. I was recruited two and a half years ago to raise the game and show what Walmart can deliver in terms of bikes, Spinhirne-Martin tells me. And while low, Viathon pricing was at parity with any number of other name-brand carbon models, including Trek, Specialized, Cannondale and Canyon. Moosejaw now sells cycling gear on their website and has a retail bike shop in Birmingham, MI. There is very little flex since your BB is both on the swingarm and the front triangle. not bad at all. Walmart are best known for their $300-$500 bikes that. 'Box-store bike' takes on a whole new meaning as Walmart launches Viathonn, a private high-end cycling brand. Viathon emerged as an interesting consumer-direct brand, under the ownership of Walmart. My point is, the greater MTB industry is set to explode, but the issue of entry level cost is still a major concern for people who simply are not willing to dish out >$1000 for a bike, and unfortunately, for anything less than that, you are crippled with lousy geometry, fall-apart components, and a not-so-fun early experience. Hed been with the online retailer for 10 years. But Viathon's G.1 GRX 800 is light, fast, and sporty, and costs much less than its competitors. $$$ Outdoor & Sporting Goods Company Privacy Policy Photos See all Videos See all 0:11 Of course, you can always install a nice, compliant carbon post. We highly recommend retaining the original shipping box & protective packaging for future use. Walmart is also the largest grocer in America and possibly the world. Crickets. Stock yz250 is a joke compared to what actual supercross athletes ride. Brilliant, someone commenting who clearly has no idea how much it costs to actually make a bike. Spinhirne-Martin says Walmart is launching with the hardtail to fill in holes in what they already offer on the Walmart.com marketplace. I think it's time for a Field Test review on this bike to dispel or confirm all the controversy. Pinterest. Having 29 wheels means that you need less fork travel, leading to a reduction of the pedal bob effect. Road, Gravel Bikes Viathon's G.1 gravel bike requires the same build. There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. It does all those things a really good racing bike should do. Now it has a toe in the high-end market and the chance to show that itscapable of making quality stuff. At first it was seemingly impressive for $2500. Cue the cheap-crap jokes. Since the news was announced last week, fans have been coming out and saying that this is what theyve been waiting for. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. "The negativity starts in-store with reports of forks installed backward. I dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart, right or wrong as that is. And that right there is the problem with any form of cycling, "my bike is better than yours" bullshit mantra. Hyper Bicycle 26" Men's Havoc Mountain Bike, Black 417 Pickup +2 options $248.00 Kent 26 In. But there aren't enough spec details to tell what we're looking at. For less. I'll bet. this will fail big time not just a little. Of course they will be. Certainly Viathon's not to that point yet, but time will tell. Thread starter nakman; Start date Apr 12, 2019; nakman Club Secretary . Bayside Women's Cruiser Bike, Rose Gold 1385 Pickup 2-day shipping Best seller $648.00 Hyper Bicycles Electric Bicycle Pedal Assist Mountain, 26 In. When you're at this level, you may as well just buy direct from manufacturer through Aliexpress, They need to build a 130/140 travel trail bike for 2k with GX eagle then I am in lol. Every single mountain bike I owned is used, unlike a motorcycle they should not depreciate as much (mileage) because there are few moving parts..I currently ride an RM Altitude MSRP $6k + tax however I bought it used and paid less then the cheapest Viathon bike!!! Brought on board to run Walmarts online bike sales, he pitched the idea of a standalone brand. there's your reviewi'll be buying the r1 soon. The multi-tier distribution model of sporting goods companies doesn't help either but it's a reality that's likely not going to change. Its a fine balance caused by the nature of disc brake calipers, front wheel spacing, hub flange spacing, and wheel design. According to the designer and engineer, Kevin Quan of Kevin Quan Studios, Viathon manufactures frames at the factory, making the best bikes you can think of.. Prices of big brand quality mountain bikes jumped the shark years ago. Viathon is a start-up carbon bike brand with a difference. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. Our Fezzari Bicycle experts are here to help you find the perfect bike. Certainly, Walmart has the resources to overcome that, if it chooses, and it also has a reach like few other companiesWalmart sells more bicycles in North America than any other retailer, according to industry analyst Jay Townley. No dropper on the GX spec? Dave Rome Apr 2020. Its easier and faster for me to expand our bike offering online than it is to go into stores. But it is building out a platform not just with more and better bikes, but with video and editorial support. The load is transmitted through four large bearings and a large 19mm chunk of steel. bicycling We cannot predict, or really have a way to know, when, or by how much, a brand is going to discount a product. New bike brands come and go, but its rare that one makes as big of a splash with its debut as Viathon, a new direct-to-consumer marquee that launched this week. Have your questions answered, get a virtual tour of our showroom, collect measurements, or talk about financing options. Could always ride it and return it! If it's the latter, I hear the bikes will be spec'd with negative-51mm offset forks Another thing to note is high-end mountain bikes is still a tiny market when compared to motorcycles/cars/etc. The Waltons own Moosejaw. Its not a bad platform though, and for the right situations, it would serve the rider spectacularly well. 2G for 105, 1.5G for a frame. Lightweight carbon frames: Viathon bikes, including the Dura-Ace road bike, Ultegra model, R.1, and G.1 bikes, are crafted with durable, lightweight carbon frames to give you an edge over riders with heavier XC and mountain bikes. Walmart already has impeccable high-end bicycle connections. Walmart hopes its own expensive bike will be proof of concept to attract mainstream brands to that marketplace brands that previously opted out, like Evil and Niner, which are both sold at Walmart-owned Moosejaw.com. It uses four R12 bearings and everything is held together by the crank's 19mm spindle. They have dumped millions into cycling in AK, even helping to fund the Arkansas High Country Route. At least 30-50% of surfers at my local breaks are on $200 Wavesorms and other "foamies" from Costco and the like. It doesnt have to adapt to the future, it is the future. I did hear you and Andy mention 2300 on podcast 65. For sure we are also undergoing huge changes; times are tough now and likely to get tougher before they get better. The Viathon M.1 GX Eagle Carbon Mountain Bike is a mountain bike with a versatile design for better performance anywhere on the trails. And who cares what other people think? The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. Bikes are getting more expensive because more expensive bikes and bike parts are selling better than cheaper bikes and bike parts. Walmart's first mountain bike offering is a carbon hardtail called the M.1. How long do Walmart bikes last? He said that he originally felt that the rear triangle was fairly smooth, but now that the excessive vibrations have been tamed up front, the rear stiffness jumped out as something he didnt feel was as comfortable. a buddy of mine, bought the g1 gravel bike to keep at his lakehouse (insert dentist joke, he's actually a cpa). The Club will ride Viathon's newly released carbon G.1 gravel bike and send a group of five Elite riders to key events like the Belgian Waffle Ride and Dirty Kanza, two of the most challenging gravel races in the world. 29 plumtrees road newtown, ct; popular subdivision names; how to cite the implicit association test The frames are engineered and designed in partnership with Kevin Quan, a longtime designer whos responsible for well-known bikes from well-known brands like Cervelo, Parlee, and Pivot. A few things are apparent with Viathon. I'm a kiter, and that industry is even worse. what happened to viathon bikes. Im guessing thatwithout the connection to the largest retailer in the world, Viathon wouldnt be getting nearly this level of attention. The last time we posted on the Viathon G1 we mentioned that this bike might be the perfect candidate for the Redshift Sports ShockStop Stem. yup. The issue with Walmart isn't how the founders choose to spend their billions, but the effect that Walmart has on local economies. Now with over twenty years under our belt we know more than ever how important the ride really is. When flexing the wheels on hard pedaling, I get some rubbing which viathon attributed to spokes being out of tension, but the clearance is ridiculously minimal. Like was stated, much of the pricing for this sport is utterly absurd. Your email address will not be published. Viathon calls the full carbon frame optimized for light weight & efficient pedaling, claiming a frame weight of 870g a size 54 with all hardware. Vitus Bikes offer an award winning range of Mountain Bikes, Road Bikes, Ebikes and more. Its not the products: a three-frame range of MTBs, and gravel and road bikes. Don't need. And the mountain-biking-mad Waltons have also upgraded the MTB trails close to Walmarts corporate HQ in Bentonville, Arkansas. At the end of the day, we bike people live and work in a quirky, parochial and, more than occasionally, incestuous little industry, one with its own set of business realities. There is certainly a fair amount of seat post extension to work with there., explained Andy T. Hes right too. Who the fuck cares where it came from, so long as it is a good bike. best army base in germany is dr abraham wagner married is dr abraham wagner married They are currently in a process of rebranding it because they realized it's forever associated in people's minds with entry level or even below entry-level (BSO) bikes. Its exploding right now because people are afraid of riding in traffic. The big-box retailer is trying to cater to cycling enthusiasts with a line of three new carbon rides. Both are well-qualified bike industry veterans, but its not a riveting founder story like, for instance, that ofAllied. Dont squint at the pix, the forks face the right way. A torque wrench is included to help the customer tighten screws appropriately. View specs and technical data for all Viathon Bike Models. On its own, Viathon strikes me as a modestly interesting enthusiast brand with some solid, value-oriented bikes that feature industry-standard design and technology. Read more. FWIW, Ibis quietly raised the price on the DV9 to $1250 about ~6 month ago. In road bikes, the R.1 comes as a frameset ($2,000), as well as in three complete bike options, all with Shimano groupsets - 105 ($2,300), Ultegra ($3,575) and Dura-Ace ($5,850), each equipped with disc brakes. The G.1 is the direct-to-consumer brand's competitively priced gravel bike. MTB, Black 648 3+ day shipping Best seller $91.14 16" Marvel Spider-Man Bike for Boys' by Huffy 435 He wants to grow the brand slowly but steadily. The tire clearances are a bit on the restrictive side as well. But Quan is the only person mentioned in a team of top bicycle industry veterans with decades of collective experience. The only other real face behind Viathon is brand manager Zach Spinhirne-Martin, who spent nine years with the online retailer Competitive Cyclist before joining Walmart as its bike category manager.
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